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Rajpusht is pro-nutrition initiative that addresses men through the archetype of Bahubali by replacing attributes such as physical strength with awareness, education and providing nutritional care.
An announcement of Underarmour's partnership with Olympic gold-medallist Neeraj Chopra, this video is an adrenaline-laced re-affirmation of the athlete and the brand's commitment to consistency, quality and the highest levels of performance.
Director: P. Sai Bhardwaj & Shomi Gupta
DP: Jay Charola