RAHPUSHT || KAUN HAI BAHUBALI?

Rajpusht is pro-nutrition initiative that addresses men through the archetype of Bahubali by replacing attributes such as physical strength with awareness, education and providing nutritional care.
The main promo for the campaign was conceptualized as an audition and the cast was comprised of locals who were non-actors.
Shot and produced by STUDIO HUED.

Director: Shomi Gupta

DP: Jason Vaz and Sai Bhardwaj

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