concept/shoot/edit
Rajpusht is pro-nutrition initiative that addresses men through the archetype of Bahubali by replacing attributes such as physical strength with awareness, education and providing nutritional care.
Setup as a social experiment, the #takethefutureback campaign film starts off as a series of simple YES or NO questions, and suddenly takes a turn for the introspective as it points out the gaps between our pledge to be sustainable and the actions that are required to do so.
Director: Shomi Gupta
DP: Jason Vaz and Sai Bhardwaj